Tag: Creative Strategy

  • How to Use Dissonance as a Compass in the Age of AI

    How to Use Dissonance as a Compass in the Age of AI

    You know the feeling. You’ve just finished a piece of work—a new track, a client proposal, a paragraph of writing—and you step back to look at it. On the surface, it’s fine. The technical parts are correct. But deep down, something feels… wrong. It’s a subtle, frustrating feeling of dissonance that you can’t quite name.…

  • Using AI to Find Your Signal in the Noise

    Using AI to Find Your Signal in the Noise

    There’s a paradox at the heart of a deep creative practice. To grow, we must explore, experiment, and expand our boundaries. We chase new ideas, learn new tools, and evolve our style. But this essential exploration comes with a hidden cost. With every new direction, our own image can become… blurry. Not just to our…